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UNIVERSAL
STUDIOS HOME VIDEO ANNOUNCES THE HOME ENTERTAINMENT
EVENT OF THE SUMMER:
THE
25TH ANNIVERSARY RELEASE OF
JAWS
SPECIAL
COLLECTOR’S EDITIONS FOR FIRST TIME EVER
RELEASE
ON DVD AND DOUBLE CASSETTE VHS
Universal
City, California, April 25, 2000 -- In celebration of
the 25th anniversary of Jaws,
one of the most influential and successful cinematic
blockbusters of all time, Universal Studios Home Video
will release the long-awaited Jaws Anniversary
Collector’s Edition on DVD for $26.98 suggested
retail as well as a special double cassette VHS version
of Jaws Anniversary Collector’s Edition,
for $19.98 SRP on July 11, 2000. Pre-order close for
both VHS & DVD is June 5, 2000.
The
first time ever release of Jaws on DVD in particular
marks a significant milestone for fans of Steven Spielberg’s
celebrated action thriller and will be launched with
a dramatic marketing campaign making Jaws the home entertainment
event of the summer. The release will be supported by
a unique online cross-promotion with Microsoft’s
WindowsMedia.com, a wide-reaching and aggressive national
advertising campaign, eye-catching in-store materials
and packaging, and extensive publicity.
Cross-Promotion
with Microsoft
In
support of the release, Microsoft’s WindowsMedia.com,
the MSN guide to audio and video on the Internet, will
feature Jaws teaser trailers and footage
from the film at http: WindowsMedia.com. Microsoft will
also develop a custom "skin" which will transform
the Windows Media Player into a gaping shark’s
mouth through which Jaws fans can watch
the trailers and other video streams. The Jaws
specials, available only in Windows Media Format,
will be promoted in the weekly WindowsMedia.com newsletter.
Media
Feeding Frenzy Begins in May and Continues Thru Summer
Universal’s
aggressive media support for Jaws will
encompass network television and national cable, spot
TV, radio, print, online, direct mail, and creative
outdoor signage to heighten awareness from May through
the end of summer. The "Summer of the Shark"
kicks off May 6 with TV ads scheduled to run during
the ABC Network’s airing of Jaws and
continuing on high profile primetime shows including
"Who Wants To Be A Millionaire," "ER,"
"The X-Files," "WWF Smackdown,"
"Will & Grace," "Just Shoot Me,"
and "Friends." National cable outlets include
USA, TBS, TNT, Discovery Channel, Animal Planet, Comedy
Central, ESPN, MTV, VH-1 and CNBC.
National
radio awareness begins over the July 4th Weekend on
top CHR, alternative, AOR and urban stations featuring
on-air promotions, contests and giveaways. Further radio
tie-ins include sponsorship of surf and weather reports.
Consumers
will be further reminded of Jaws’
enduring impact at multi-venue locations in Los Angeles
and New York during the entire month of July with strategically-placed
awareness featured on lifeguard towers, beach cans,
seashore bound bus wraps, and other public locations.
Online
advertising support will appear on major portals including
AOL, Yahoo, and Excite@home as well such as popular
sites as MTV.com, Playboy.com, RollingStone.com,
Atomfilms.com, E! Online, Discovery.com and Nationalgeographic.com.
In addition, a dedicated online site, JAWS25.com,
will launch on June 1.
During
the post street date phase, select TV spots will run
during the Discovery Channel’s popular "Shark
Week" from August 13 — 20 with additional
online and outdoor awareness continuing through the
end of summer.
The
overall massive multi-media reach targets 90% of audiences
five times, creating over a billion impressions.
In-Store
Impact and POP
Specially-created
Jaws in-store materials include colorful
merchandisers with the famous predatory icon, brochures,
standees, banners and other POP materials. Both the
DVD and VHS releases will packaged with a specially-created
silver foil to enhance their collectible appeal.
Special
Anniversary Editions for DVD and VHS
The
Jaws Anniversary Collector’s Edition DVD,
available for the first time and featuring a new digital
transfer, will be available in two versions: Widescreen
Dolby Digital 5.1 Surround and Widescreen DTS 5.1 Surround
audio. Both versions contain a "Making Of"
featurette filled with fascinating background information
and rare behind-the-scenes and historical footage about
the film’s production, including interviews with
director Steven Spielberg, screenwriter/author Peter
Benchley, stars Richard Dreyfuss, Roy Scheider, Lorraine
Gary, producers Richard D. Zanuck and David Brown, production
team members and the creation of "Bruce" the
shark. Other bonus features include deleted scenes,
outtakes, "Shark World," an educational look
at sharks, the original Jaws theatrical
trailer, a photo gallery, storyboards and production
drawings, a trivia game and a PC screen saver.
The
double-cassette Jaws Anniversary Collector’s
Edition VHS, available in Pan
& Scan, contains the entire film on one cassette
and features a second cassette with the "Making
Of" featurette, deleted scenes, outtakes and the
original Jaws theatrical trailer.
Legendary
Film and An Enduring Cinematic Icon
Based
on the popular bestseller by Peter Benchley and produced
by Richard Zanuck and David Brown, Jaws both
fascinated and terrified audiences, breaking box office
records upon its release in 1975 and creating a new
genre, the ‘summer blockbuster.’ Filled with
heart-stopping tension and stunning power, the powerful
film launched director Steven Spielberg’s phenomenal
commercial success and won three Academy Awards: Best
Sound, Best Original Score and Best Film Editing. In
addition, the memorable score won a Golden Globe Award
for ‘Best Score’ and was named as one of the
Top 100 Films by the American Film Institute.
Jaws
also introduced the predatory shark as a new
cinematic icon and struck a primal chord with audiences,
who connected overwhelmingly with the film’s mixture
of action adventure, terror, and moments of hilarity.
The impact was so enduring that audiences never looked
at the water the same way again in this suspenseful
story of an eastern seaboard community terrorized by
a giant white shark.
With
unforgettable characterizations by Roy Scheider, Richard
Dreyfuss, Robert Shaw, Lorraine Gary, and Murray Hamilton,
the 25th Anniversary release Jaws on
DVD and VHS celebrates a cinematic milestone suitable
for any home video library.
VHS
Street
Date: July 11, 2000 Order Close:
June 5, 2000
Copyright:
Ó 1975, Universal Pictures, Inc. All Rights Reserved.
Rated:
PG
Running
Time: 2 Hrs and 5 Mins.
Cast:
Roy Scheider, Richard Dreyfuss, Robert Shaw, Lorraine
Gary, Murray Hamilton, Carl Gottlieb, Jeffrey C. Kramer,
Susan Backlinie.
Director:
Steven Spielberg
Producers:
Richard D. Zanuck, David Brown
Screenplay:
Peter Benchley, Carl Gottlieb
Director
of Photography: Bill Butler
Music:
John Williams
Production
Designer: Joe Alves
Sound:
John R. Carter, Robert L. Hoyt
Technical
Info: Double cassette / Pan & Scan / Color /
Closed Captioned / Dolby Hi Fi Surround / $19.98 suggested
retail price
Bonus
Cassette: Includes "Making Of" featurette,
deleted scenes, original Jaws theatrical trailer.
DVD
Street
Date: July 11, 2000 Order Close:
June 5, 2000
Selection
Number: W/S Dolby 5.1 - # 20912
W/S DTS - # 20913
Program
Length: 2 Hrs and 5 Mins.
Suggested
Retail Price: $26.98
Rating:
PG
Number
of Layers: 2
Aspect
Ratio: Anamorphic Widescreen 2.35
Language
/ Audio: * English Dolby 5.1 Surround, French
& English captions
*
English DTS 5.1 Surround, French & English captions
Bonus
Material: "Making Of" featurette, "Shark
World" documentary, theatrical trailer, photo gallery,
storyboards, production drawings, trivia game, PC screen
saver, online links.
Universal
Studios Home Video is a part of Universal Studios (www.universalstudios.com),
a unit of The Seagram Company, Ltd., a global entertainment
and beverage company.
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Copyright
2000 Universal Studios
End
Of Release
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