For Immediate Release

THE BIGGEST HOLIDAY FILM OF ALL TIME

DR. SEUSS'
HOW THE GRINCH STOLE CHRISTMAS!

GETS IN THE WHO-LIDAY SPIRIT WITH THE RELEASE OF THE
"MUST-HAVE" VHS AND DVD NOVEMBER 20, 2001

Universal Studios Home Video Will Support Mega-Hit with Largest Advertising Campaign in its History and a ‘Who's Who' List of Promotional Partners, Industry-First DVD Gift Set and Whoville Christmas Sweepstakes

Universal City, California, April 24, 2001 -- The must-have Academy Award® -winning blockbuster hit, Dr. Seuss' How the Grinch Stole Christmas!, is set to steal the Who-lidays as the biggest holiday title of all time with its release on VHS and DVD on November 20, 2001. Craig Kornblau, president, Universal Studios Home Video, announced today the record-breaking film will be backed by one of the most aggressive marketing and promotional campaigns in Universal Studios Home Video history. "This timeless celebration of the spirit of the holidays and biggest film of 2000 is destined to become the keepsake VHS and DVD for 2001," said Kornblau. "The Grinch will become an unprecedented holiday perennial and remain a family favorite for years to come."

The VHS will be available for $24.98 SRP and a special VHS Gift Set that includes the video and a Grinch plush will be available for $29.98 SRP. The DVD Collector's Edition will be available for $26.98 SRP and the deluxe Limited Edition DVD Gift Set that includes a DVD Collector's Edition and an interactive play set will also be available on November 20 for $39.98 SRP.

The stupendous marketing support features national sweepstakes, a rebate offer, a three-month advertising campaign that includes network, spot market and national cable television, online, outdoor, radio and print ads preceding, and after street date, massive tie-in partner advertising and extensive point-of-sale materials.

Massive Media Support

The Grinch media campaign will be a four-phased strategic plan. The aggressive advertising campaign will reach more than 98 percent of all households in the U.S. more than 18 times, stealing over 10 billion impressions!

• Pre-Street "Teaser" Campaign: Early Awareness: November 1 - 10

Approximately three weeks prior to street date, Universal Studios Home Video will begin a "teaser" campaign to drive early awareness. This will include an outdoor effort, participation in key pop-culture events, online advertising and a national Whoville sweepstakes, national cable and network 15- second spots and an in-school program.

• "Countdown" to Street Date: November 11 - 19

An extensive advertising campaign will commence on November 11 and continue through street date. Advertisements will be featured in broadcast outlets that include major network television (ABC, CBS, NBC, FOX, UPN, WB); targeted national cable networks/programs (Nickelodeon, Cartoon Network, Family Learning Channel); spot TV (top 25 markets and kids); and radio promotions (top 50 markets). Additional advertising will be featured in national print magazines (People, Woman's Day, Family Circle), local newspapers and online. The campaign will also highlight store window showcases of The Grinch VHS/DVD art in major high traffic venues and massive tie-in partner advertising.

• Post-Street: November 20 - 25

National media support will continue from street date through the Thanksgiving weekend. Additional advertising will be featured on various network TV holiday specials, cable, spot TV and Hispanic programming coupled with major tie-in partner advertising. Holiday radio promotions and online efforts continue through the holidays.

• "Holiday Pull," November 26 - January 1, 2002

Media partnerships will continue with a heavy advertising component during holiday TV specials. A multi-page VHS/DVD Universal custom gift guide also will be featured in Parade Magazine during the prime gift-buying season.

‘Who's Who' of Promotional Partners

• Over $20 million in media

• List of promotional partners growing

• Major retail promotions across a variety of channels including mass and grocery

• Heinz North America — Heinz North America, an affiliate of the H.J. Heinz Company, will feature a ten-week promotion with its limited-edition Heinz® EZ-Squirt™ Grinch character green bottles and other characters like Max the Dog appearing on the red bottles. Heinz® EZ-Squirt™ will also have an exclusive special rebate video offer.

• Hershey Foods Corporation — Hershey Foods Corporation, the leading domestic producer of chocolate and non-chocolate confectionery products, as well as chocolate-related grocery products, will create customized Grinch candy products and a national advertising campaign.

• Wendy's — Wendy's, one of the world's largest QSR operations in the United States, will feature Grinch toys in its National Kids Meal. The Wendy's National Kid's Meal program will launch with a major holiday promotion.

• First Book — First Book is a national non-profit organization that provides low-income children with their first new books. During the VHS and DVD release of The Grinch, Universal Studios Home Video will work with First Book and Random House, publisher of Dr. Seuss' books.

MSN Internet Marketing Event Exclusive

MSN, the #1 Internet portal, and Universal Studios Home Video are teaming up to implement a major comprehensive online marketing event. The Grinch will come to life on the screen with an exclusive Grinch version of MSN.

• To enter MSN's virtual Whoville, online users can catch The Grinch and different characters from the movie hidden throughout the MSN network and randomly dashing across the screen

• "Whoville" will exist as a special Grinch microsite, www.Grinch.MSN.com (Internet Keyword: Grinch) where users will enter to win the ultimate Grinch Holiday Gift: "A Whoville Christmas at Home." Universal and The Grinch will eliminate the chores of the holiday and convert the home of one lucky winner into a Who-house complete with Who-costumes, Who-makeup, Who-decorations and a Who-feast

• Within The Grinch microsite, users will stream exclusive footage, play Grinch-themed games, sign-up for emails from The Grinch, and much, much more

• In addition to the promotion with MSN, Universal Studios Home Video will partner with Claus.com, one of the top websites for kids. Claus.com will transform their home page into Whoville during the Pre-Street Consumer Awareness Campaign.

Retail Merchandising Support

• Universal Studios Home Video is creating a targeted marketing strategy specific to retail promotional partnerships in an effort to make The Grinch the #1 in-store holiday event. The Grinch brand is expected to explode at retail through compelling seasonal graphics and innovative outpost merchandise presentations.

VHS and DVD

On November 20, Dr. Seuss' How The Grinch Stole Christmas! VHS will be available for $24.98 SRP and a VHS Gift Set, that includes the video and a Grinch plush. The Gift Set will be available for $29.98 SRP.

The DVD Collector's Edition with added-value features will be available for $26.98 SRP and the Limited Edition DVD Gift Set will also be packaged in a fun and interactive play set available for $39.98 SRP.

"Collector's Edition" DVD Added Value:

The Collector's Edition DVD, available for $26.98 SRP, will captivate audiences of all ages with the following bonus features:

• Spotlight on Location — a featurette on the making of the film with cast and crew and behind-the-scenes footage
• Descriptive Video Service (DVS for the visually impaired)
• Sing-Alongs and Read-Alongs
• Deleted Scenes
• Faith Hill Music Video
• Featurettes on Whoville, Grinch make-up application and special effects
• Outtakes

• DVD-ROM Features:

• Interactual technology allowing access to ROM features on the disc
• Kazoo 3D — a computer generated picture program allowing consumers to integrate a personal photo together with the Grinch
• Grinch Screen Mate
• Games
• Screen Saver
• Grinch Computer Browser
• Recipes
• "Who" Photographs
• Production Notes
• Cast and Crew Notes
• Grinch Facts

Special "Limited Edition" DVD Gift Set 2001

The special Limited Edition DVD Gift Set will be packaged in a fun and interactive play set and available for $39.98 SRP. The package will feature a pop-up set replication from the film including the Whoville celebration and the Grinch's home, providing a complete interactive Grinch experience.

Capitalizing on a record-breaking box office opening in 2000 and a total box office gross of $265 million, Dr. Seuss' How the Grinch Stole Christmas! is poised to set new records with its VHS and DVD release in 2001. With the combined massive advertising and promotional support from Universal Studios Home Video, The Grinch, with its timeless message capturing the Who-liday spirit, is destined to be the greatest holiday release of all time.

DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS!

From Imagine Entertainment and Universal Pictures, Dr. Seuss' How The Grinch Stole Christmas! is the first live-action feature of the classic story by Theodor "Dr. Seuss" Geisel. Brought to life by producer Brian Grazer, director/producer Ron Howard and unforgettably played by Jim Carrey, the movie chronicles the search for the true meaning of Christmas, both for the Grinch and the Whoville characters.

CAST & FILMMAKERS

Cast: Jim Carrey, Taylor Momsen, Jeffrey Tambor, Christine Baranski, Molly Shannon, Bill Irwin, Clint Howard, Anthony Hopkins

Executive Producer: Todd Hallowell

Producers: Brian Grazer, Ron Howard

Directed By: Ron Howard

Written By: Jeffrey Price, Peter S. Seaman

TECHNICAL INFORMATION

VHS

Street Date: November 20, 2001

Pre-Order Date: September 25, 2001

Copyright: 2001 Universal Studios. All Rights Reserved.

Program Length: 105 minutes

Rating: PG

Suggested Retail Price: $24.98 SRP

Selection Numbers: #85825 (VHS)

#88426 (Spanish)

#88684 (VHS Paper Sleeve)

Technical Information: VHS / Color

VHS GIFT SET

Street Date: November 20, 2001

Pre-Order Date: September 25, 2001

Copyright: 2001 Universal Studios. All Rights Reserved

Program Length: 105 minutes

Rating: PG

Suggested Retail Price: $29.98 SRP

Selection Numbers: #88752

Technical Information: VHS/Color

DVD

Street Date: November 20, 2001

Pre-Order Date: September 25, 2001

Copyright: 2001 Universal Studios. All Rights Reserved.

Program Length: 105 minutes

Rating: PG

Suggested Retail Price: $26.98

Selection Number: #20677 (Widescreen) #21275 (Full Frame)

Bonus Material: Spotlight on Location; Interactual technology; Kazoo 3D (computer-generated picture program where you can integrate a personal photo together with the Grinch); Screen Mate; Games; Screen Saver; Computer Browser; Recipes; ‘Who' photographs; Production Notes; Cast and Crew Notes; Grinch facts; Sing-Alongs and Read-Alongs; Deleted Scenes; Faith Hill Music Video; Featurettes on Whoville, Grinch make-up application and special effects; Outtakes

LIMITED EDITION DVD GIFT SET

Street Date: November 20, 2001

Pre-Order Date: September 25, 2001

Copyright: 2001 Universal Studios. All Rights Reserved.

Suggested Retail Price: $39.98

Selection Number: #21422

Box Set: The Collector's Edition DVD packaged in a pop-up set replication from the film including the Whoville celebration and the Grinch's home, providing a complete interactive Grinch experience

Universal Studios Home Video is a unit of Universal Studios

(www.universalstudios.com), a part of CANAL+, the TV and Film division of Vivendi Universal, a new global leader in media and communications.

End Of Release