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For Immediate Release
THE FAST AND THE FURIOUS
RACING ONTO DVD AND VHS JANUARY 2, 2002
TURBO-CHARGED ACTION ADVENTURE STARRING PAUL
WALKER AND VIN DIESEL TO BE BACKED BY MASSIVE MARKETING SUPPORT
Universal City, Calif., November 1, 2001
-- The Fast And The Furious -- this year’s
$145 million-grossing action-adventure film starring some of Hollywood’s
hottest new talents -- will debut in a Collector’s Edition
DVD and video rental from Universal Studios Home Video. Launching
the new 2002 year with a massive marketing campaign combined with
exciting consumer promotions, The Fast And The Furious will
street on January 2, 2002. The Collector’s Edition DVD packed
with bonus features is priced to own at $26.98, suggested retail
price. Order close is November 20 for DVD and December 4 for VHS.
Loosely based on a Vibe magazine article
about street racing car clubs, the The Fast And The Furious
puts the pedal to the metal with some of the most amazing, adrenaline
rush-inducing action and stunts ever seen on film. Featuring a
sizzling cast that includes Paul Walker ("Joy Ride,"
"Varsity Blues," "The Skulls"); Vin Diesel
("Saving Private Ryan," "Pitch Black"); Jordana
Brewster ("The Faculty") and Michelle Rodriguez ("Girlfight"),
the movie provides an inside look at the racers’ close-knit
camaraderie as well as their amazingly customized vehicles. "The
result is an intensely involving entertainment that can be enjoyed
by viewers who scarcely know how their own cars work," said
the Los Angeles Times’ Kevin Thomas.
With Over 6 hours of high-octane entertainment,
the DVD revs up the standard of DVD added value. The Fast
And The Furious DVD includes an unparalleled interactive
eight car angle stunt sequence, exclusive demo of Activision’s
hot new racing game, Supercar Street Challenge on DVD-Rom,
and the hard-driving music videos of Ja Rule, Saliva and Cadillac
Tah plus a lot more.
Mazda Sweepstakes Zooms onto The Fast
And The Furious Scene
Consumers have a chance to win the grand prize:
a 2002 Mazda Protegé 5 by entering the Mazda’s "The
Fast And The Furious" Sweepstakes on-line at www.thefastandthefurious.com.
One hundred first place winners will have their choice of a one-year
subscription to either Spin or Vibe magazine and
25 second place winners will receive one The Fast And The
Furious DVD. The sweepstakes offer will run from December
1, 2001 to March 31, 2002. The sweepstakes will be advertised
with double truck ads in Vibe and Spin magazines, as well as through
package stickers and inserts in each DVD.
The Fast And The Furious "Gotta
Have NOS" Sweepstakes and Holley-NOS Performance Products
Consumer Offers
Holley-NOS, the dominant force in building nitrous
oxide systems for racing and street applications, is offering
The Fast And The Furious "Gotta Have NOS" Sweepstakes
with a grand prize trip to the 2002 NOPI Nationals plus a $2,000
shopping spree from Holley-NOS. Also offered are runner-up prizes
of a free nitrous kit for ten contestants, 160 second place prizes
(cases of Castrol Syntec motor oil, one-year subscriptions to
Hot Rod magazine or Super Street magazine and
APC T-shirts with decal kits) and 75 third place prizes (NOS ball
caps and NOS brand t-shirts). Consumers can enter this sweepstakes
by filling out and mailing in the form on the Holley-NOS mini
catalog that will be included with the DVD (and polybagged with
Super Street magazine) or on-line at www.nosnitrous.com.
This sweepstakes offer will run from January 2 to March 31, 2002.
Consumers can also save up to $50 cash through
mail-in rebates on Holley-NOS products purchased between January
2 and September 2, 2002. Print ads in a variety of auto enthusiast
magazines, package stickers on DVD and merchandisers will all
tout the sweepstakes and consumer offers.
Zoom in on Cash for Gas, Midas and
Castrol Syntec Consumer offers
When consumers purchase The Fast And The
Furious Collector’s Edition DVD and
any one of the following DVD titles: Evolution, Mercury Rising,
The Jackal Collector’s Edition or Sneakers they
can send in for a $10 "cash for gas" check. The
offer is good from January 2 to April 15, 2002.
Inserts and package stickers on The Fast
And The Furious DVDs will alert consumers to over $15
of great savings on a variety of products and services from Midas
valid from January 2 to September 1, 2002. Castrol Syntec is offering
a savings of $5 when consumers purchase 4 or more quarts of Castrol
Syntec Full Synthetic motor oil from January 2 to June 30, 2002.
MTV New Year’s Special
The Fast And The Furious will sponsor
the Music Television (MTV) New Year’s Eve countdown generating
an additional massive amount of pre-and post-street awareness.
The special will also repeat on New Year’s day.
The Fast And The Furious Great Media
Marketing Support
All these consumer offers will be supported by
hit-level marketing and a multi-million dollar media blitz including
television, radio, on-line and special print ads in Hot Rod,
Super Street, Import Racer, Import Tuner and Sport Compact
Car. In addition, there will be a "The Fast And The Furious"
themed magazine poster in December 2001 issue of Hot Rod
as well as a movie-themed calendar in the January 2002 issue of
Super Street magazine. There will be eye-catching in-store
POP support at approximately 2,000 participating Midas retail
locations and DVD merchandisers are also available in 24-, 48-
and 96-count configurations.
Fully-Loaded DVD Will Be the New Year’s
First Must-Own
Loaded with hours of added value, The Fast
And The Furious DVD will include the following bonus materials:
SYNOPSIS
The Fast And The Furious is loosely
based on a Vibe magazine article about street clubs that
race Japanese cars late at night. The film stars Vin Diesel as
Domenic Toretto, the leader of a street gang that is suspected
of stealing expensive electronic equipment. Paul Walker stars
as a rookie cop who goes undercover to find out exactly who is
stealing the equipment. Posing as a racing team member, he manages
to ingratiate himself with the team’s leaders and even finds
himself falling for Domenic’s younger sister (played by Jordana
Brewster). Eventually, his assignment and life become jeopardized
when the other members begin to suspect an imposter within their
ranks, and the stage is set for an exciting climactic showdown.
Additional information is available at www.thefastandthefurious.com.
CAST & FILMMAKERS
Produced By: Neal H. Moritz
Executive Producers: Doug Claybourne, John Pogue
Directed By: Rob Cohen
Original Screenplay By: Gary Scott Thompson, Erik Bergquist,
David Ayer
Director of Photography: Ericson Core
Edited By: Peter Honess, A.C.E.
Production Designer: Waldemar Kalinowski
Music By: BT
Cast: Paul Walker, Vin Diesel, Jordana Brewster, Michelle
Rodriguez, Rick Yune, Ted Levine, Ja Rule
DVD
Street Date: January 2, 2002
Order Close: December 4, 2001
Copyright: Universal Pictures in association with Mediastream
Film
Selection Numbers: 21270 Widescreen
Language: English 5.1 Surround DTS, Captioned; French Dolby
Surround
Aspect Ratio: Anamorphic Widescreen 2:35:1
Layers: Dual
Running Time: 1 hour, 47 minutes
Rating: PG-13 (violence, sexual content and language)
Suggested Retail Price: $26.98 SRP, $19.95 MAP
Bonus Material: Interactive eight camera angle stunt sequence
(A behind-the-camera glimpse from eight different locations enables
viewers to witness as never-before the final stunt); Movie Magic
Interactive Special Effects (A unique look at the train and car
footage shot independently and then shown merged to create the
final film sequence); Visual effect montage featuring the first
race; Racer X: the Vibe magazine article that inspired
the movie; The Making of The Fast And The Furious; Feature-length
commentary with Director Rob Cohen; Exclusive featurette on editing
for the Motion Picture of America Association; Deleted scenes
with optional director commentary; Storyboards to final feature
comparison; DVD-ROM features including: EXCLUSIVE HOTLINK of never-before-seen
behind-the-scenes footage of the film; supercar street challenge
demo; Music videos: Ja Rule’s "Furious;" Caddillac
Tah’s "POV City Anthem," and Saliva’s "Click
Click Boom"; Theatrical trailer
End Of Release
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